which way to turn, now?

Marketing Management

Knowledge and Skills

• Understand how marketing works and how companies creatively position their products or services to create the desired image and response from their customers.
• Receive practical training in marketing research, selling and sales management, marketing strategy & planning and multimedia development.

Flexibility and Choice

• Offers specialisation in Marketing with a broad-based business education.
• Provides a wide selection of elective modules in areas like Retail Management, Tourism Management, and Supply Chain Management.
• Includes choice to pursue the Entrepreneurship Concentration in Year 3, which provides training in developing business ideas, writing business plans, etc, and opportunities to network and learn from entrepreneur-mentors. Students will be given the opportunity to start and run their own businesses during the Entrepreneurship Practicum.

Relevant and Realistic Training

• Opportunities to work on real client-based marketing projects as well as gain valuable work experience, both locally and overseas.

Challenges and Opportunities

• A final-year integrated marketing management project to develop comprehensive marketing strategies and programmes for a local company.
• Opportunity to take part in management and marketing strategy games to sharpen your competitive marketing skills.
• Overseas study tours and related overseas attachment to learn about marketing practices in other countries.

Second Year Semester 1

Module Code	Module Name	Total Hours
BA0075	Marketing Research	60
BA0117	Quantitative Analysis	45
BA0183	Selling and Sales Management	60
BA0209	Financial and Management Accounting	60
BA0400	Business Law	60
LC0712	Report Writing and Presentation Skills	45
	General Elective Module 2	30

Second Year Semester 2

Module Code	Module Name	Total Hours
BA0060	Financial Management	60
BA0076	Consumer Behaviour	60
BA0167	Electronic Commerce Management	45
BA0201	Understanding Cross Cultural Diversity	45
BA0205	Human Resource Management	60
BA0260	Principles of Supply Chain Management	45
	General Elective Module 3	30

Third Year Semester 1

Module Code	Module Name	Total Hours
BA0061	Investment Analysis & Finance	60
BA064Z	Business Development	60
BA0081	Services Marketing	60
BA0163	Marketing Communications	60
BA0176	Global Business Environment	60
	General Elective Module 4	30

Third Year Semester 2

Module Code	Module Name	Total Hours
BA064Z	Business Development	60
BA0164	Business-to-Business Marketing	60
BA0182	Marketing Management and Information Technology	60
BA0281	Law and Ethics Relating to Retail and Marketing	45
LC0713	Communication Skills for Business	45
	* Free Elective

* Free Elective (Choose ONE only)

Module Code	Module Name	Total Hours
BA0165	Web Publishing	45
BA0186	Operations Management	60
BA0197	Physical Distribution and Warehouse Management	60
BA0206	Independent Study Project	45
BA0255	Multimedia Web Design	60
BA0270	Fashion Buying and Marketing	60
BA0271	Principles of Tourism and Hospitality	60
BA0291	Retail Communications	60
MS1381	Mathematics for Business	45

Third Year (Entrepreneurship Concentration) Semester 1

Module Code	Module Name	Total Hours
BA0061	Investment Analysis & Finance	60
BA0081	Services Marketing	60
BA0163	Marketing Communications	60
BA0176	Global Business Environment	60
BA0277	New Venture Planning I	60
BA0279	Entrepreneurship and Small Business	30
	General Elective Module 4	30

Third Year (Entrepreneurship Concentration) Semester 2

Module Code	Module Name	Total Hours
BA0278	New Venture Planning II	30
BA0280	Entrepreneurship Practicum	440
LC0713	Communication Skills for Business	45

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can't find the HRM stuffs. because SP is offering HR as a Diploma and not as an option under Business Administration next year. they're combining HR with Psychology.
hmmmm.
really can't make up my mind on HRM or Marketing.


ARGH.